Essentials of Marketing Research

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Business & Economics - Sales & Marketing
Essentials of Marketing Research

Essentials of Marketing Research

Name: Essentials of Marketing Research
ISBN: 9781260260465

Joseph Hair, David Ortinau, Dana E. Harrison

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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques.This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.

Available with McGraw-Hill Connect® and SmartBook 2.0.

Κατηγορίες:

Business & Economics - Sales & Marketing

Έτος:

2020

Έκδοση:

Εκδότης:

McGraw-Hill Education

Γλώσσα:

english

Σελίδες:

448