Marketing Research: An Applied Approach
Naresh K. Malhotra
Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.
Κατηγορίες:
Έτος:
2000
Έκδοση:
Paperback
Εκδότης:
Ft Pr
Γλώσσα:
english
Σελίδες:
753
ISBN 10:
0273695304
ISBN 13:
9780273695301
Αρχείο:
PDF, 19.13 MB
IPFS:
,
english, 2000